Equatorial House pioneer Saint Evo has inked a publishing deal with Sheer Music Publishing LTD. He joins an elite selection of Kenyans including Eric Wainaina, Sauti Sol, Eric Musyoka and Suzanne Owiyo.
In a recent social media post, Saint Evo said “I am happy to be associated with this great entity and hopefully see my music achieve a continental as well as an international reach on various synchronization platforms. Looking forward to a fruitful relationship.”
A man on a winning streak, we listed Saint Evo on our “EDM Kenya Producer List” 2014 and 2015 consecutively. Last year, Saint Evo became the first and only East African to be ranked on music download site, Traxsource.
Sheer Music Publishing
Since its inception in 1995, Sheer Music Publishing has forged a strong identity in the world of South African music. Currently, they represent over 4,000 South African composers/writers, and about 150+ African writers. They also represent international composers/songwriters.
Sheer Music Publishing has music placements on movies such as “Black Panther”, “District 9”, “Chappie”, “Blended”. Other high profile films include Oscar-winning “Tsotsi” together with the Academy Award-nominated “Searching for Sugarman”.
Details of the Deal
Sound Safari reached out to Saint Evo and learned that this is an administration agreement. An administration agreement usually means that the musician owns 100% of the copyright. The musician gives away between 5-25% of their publisher share – the administrative fee.
In this type of agreement, there are little creative services offered. The main work is to ensure proper registration of copyrights with music collection societies.
The scope of the agreement covers past records released by Saint Evo and future releases for the term of the agreement. Sheer Music Publishing will exploit Synchronization royalties, Mechanical royalties, public performance royalties, and print royalties (sheet music or lyrics).
What this means
For the native of Kajiado County, this means a couple of things. First, Saint Evo will be able to cash in more from his music. With current technology, it can be difficult to keep track of all transactions as a song can have millions of unique transactions.
With a publisher on board, the artist can focus on the creative aspect and let the publisher handle day-to-day tracking and monitoring of transactions.
Additionally, a publisher brings a new set of customers who present more opportunities for the artist. Apart from big-screen films, Sheer Publishing has placed music on television shows such as “Private Practice”, “Idols”, “The Voice”, “Big Brother”, and more. They have also had placements on commercials for various brands including Heineken, Castle Light, Vodacom, MTN, and others.
Afro Social is a new monthly series at The Alchemist Bar curated by Jack Rooster. It aims to feature the eclectic Afro House sounds of Nairobi by having different performers on stage in every show.
Afro Social Vol 2 has just been announce. Find details here.