Heva Fund has released a Covid-19 Resilience report for the creative industry. This needs analysis exercise was designed to generate baseline insights from across most sectors of Kenya’s cultural and creative industry. It employed three principal methodologies – questionnaire; interviews and case studies; stakeholder feedback and validation.
President Kenyatta declared Covid-19 a national emergency on March 15 2020. This set in motion unprecedented measures to stop the pandemic. Consequently, 97% of creative and cultural industry businesses have been directly affected by the COVID-19 pandemic slowdown.
Meanwhile, Heva Fund sought to mobilize the creative sector in steps to mobilize a creative and cultural sector response effort. They developed a sector needs analysis questionnaire and distributed it on March 26th 2020. This was done with (i) a view to understanding the impact (short, medium, and long-term) of the pandemic; (ii) to anticipate sector emergencies and needs, as well as to promote effective and evidence-based interventions.
Cultural and Creative Industry
At least thirteen sub-sectors of the cultural and creative industry (CCI) were represented in this study. The questionnaire received over 510 individual responses from across the country. The findings were presented for internal review on April 8th 2020 and validated on April 29th 2020, by 21 industry and association leaders representing several practitioner associations, national organizations and leading creative sector agencies. The exercise was necessary for the development of an initial creative sector baseline.
88% of the respondents noticed a decrease in incomes over the Q1 2020 as a result of the pandemic.
The report found out that a majority (51%) of respondents were below the age of 35 years. 55% of the respondents identified as male and 43% as female. In addition, 1% identified as non-binary while another 1% preferred not to say. Over 80% of the practitioners responded that they work in Nairobi, followed by Kiambu with 6.3%. This confirms the widely held assumption that cultural and creative industries are mostly city-based.
It was also revealed that 61% of the respondents did not belong to any CCI representation or organization relevant to their sector or sub-sector. The low CCI practitioner representation emphasizes the findings of the 2016 Ubunifu Report by Hivos East Africa. Over half of the respondents (57%) have been in CCI business for more than 5 years, with 22% of respondents having operated between 3 and 5 years. 16% of those surveyed have been practising for 1 to 3 years.
97% of respondents indicated that their business had been directly affected by the COVID-19 pandemic slowdown.
This has led to significant changes in income and operating costs. Further, 88% of the respondents noticed a decrease in incomes over the Q1 2020 as a result of the pandemic.
Download the full report here.