Facebook has announced plans to add a feature that allows artists to charge for online events. In a blog post, the social media giant said: “We plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences.” This comes in a period when artists are suffering because of the lockdown due to the ongoing health pandemic.
While Coronavirus has halted in-person events, it has created a boom in the online events sphere. Reacting to the increasing demand, Facebook plans to overhaul its “Events” and “Live” features. To begin with, they are bringing back “Live With”. This allows you to add another person into your live video, no matter where they are in the world. Additionally, you’ll be able to mark Facebook Events as online only. Although details are scarce at the moment, Facebook revealed that in future pages would be able to charge for access to events with Live videos. At the moment, you can now add a donate button to live videos wherever nonprofit fundraisers are available.
The company also make it easier to keep up with the streams. If you have limited data or a spotty connection, you now have the option to listen to the audio-only. Also, If you don’t have a Facebook account, most public live videos are now available on the web and some Pages can share a toll-free number that lets you listen to the audio through any telephone.
To help you support some of your favourite creators, Facebook is expanding its Stars to more Pages and more countries. Creators receive support in the form of $0.01 USD per Star. Once a creator’s total balance reaches 10,000 Stars, they can claim their money on a monthly basis.
The Live Stream Era
Many social networks have ramped up their efforts to facilitate live streaming. Mixcloud recently announced a new live streaming platform last week. Mixcloud’s agreement with labels, publishers and performance rights groups means that streaming through their platform guarantees that the artist gets paid. It also means there won’t be takedowns, which has been a major challenge for many creators in the past weeks.
Closer home, platforms like Turn App have also stepped up to help the artists. Turn App allows creators to stream their events live, providing a global reach. Streamers can donate to the artists from as little as Ksh. 10 using services like Mpesa, FlutterWave, Mastercard and Visa.